// small_business

We become the systems team
you didn't hire.

Service businesses, local shops, agencies, contractors, e-commerce shops with 1–25 employees. The thing slowing your growth is rarely a marketing problem — it's a systems problem. We fix that.

// what slows you down

The specific things small business operators tell us they wish were already fixed.

Your operations live in spreadsheets and your head

Quotes in Excel, jobs on a whiteboard, follow-ups in your inbox. We connect what you have and replace what's broken — without forcing you onto enterprise software.

Leads disappear into the abyss

Someone fills out the form, gets a call back two days later, ghosts. We build the speed-to-lead system that books the call inside 5 minutes.

You're the bottleneck

You can't take a day off without something breaking. We document and automate the parts that run on you so the business runs without you in it.

Marketing 'budget' is your nights and weekends

We build the marketing system that runs while you do the actual work. Content + nurture + follow-up that doesn't require you to be online to function.

// we know the stack

We've already worked inside your tools.

Small businesses run on whatever works. We're not religious about tools — if Sheets and Mailchimp are doing the job, we'll improve them. If you need to upgrade, we'll only push it when the math is obvious.

Google WorkspaceQuickBooksMailchimpSquarespace / WebflowStripeCalendlySlackZapier / MakeNotionAirtableHubSpot FreeTwilio
// stack by revenue stage

What to build vs. what to skip — depends entirely on where your revenue actually is.

Most consultants try to sell you the enterprise package on day one. We don't. The stack that fits a $200k/yr business is wrong for a $2M/yr business and vice versa. Here's the honest version.

Under $250k / yr
Survival mode
Skip
CRM, enterprise tools, marketing automation suites
Build
Speed-to-lead, instant SMS follow-up, simple booking, review request automation, owner-friendly job tracker
Tools cost more than the time they save at this stage. Focus on revenue per hour worked.
$250k – $1M / yr
Crossing the chasm
Skip
Enterprise CRMs, BI tools
Build
Real CRM (HubSpot Free or Pipedrive), automated quoting, AI-assisted email follow-up, customer database, basic content engine
The 'I can't hold this in my head anymore' stage. Systems matter now.
$1M – $5M / yr
Operating-leverage stage
Skip
Custom-built reporting, full marketing automation
Build
Lead routing, sales pipeline ops, content engine that compounds, AI assistants for repetitive ops work, first hires' onboarding system
Now the business has to run without the owner's constant attention. This is where systems pay back fast.
$5M+ / yr
Multi-system stage
Skip
Generic tooling
Build
Integrated CRM + financial + ops stack, custom internal admin tools, AI workflows in production, attribution dashboards, dedicated automation infrastructure
At this scale, custom builds outearn off-the-shelf. Most of our enterprise work starts here.
// what we'd build for you

Custom software, built for your workflow.

We don't build for the sake of building. Small businesses succeed when the systems pay for themselves in the first 60 days. Every build below has done that for someone like you.

Speed-to-lead SMS responder

Form fill → automatic SMS within 60 seconds → AI-handled triage that books a call or routes to you. Most small businesses lose 50% of leads to slow response. This kills that leak.

Quote / estimate generator

Inputs go in, polished quote comes out — auto-calculated based on your pricing logic, sent for e-signature, triggers job creation on close. For trades, agencies, services.

Review-request automation

Right after job completion, the system asks the customer for a review on the right platform (Google, Yelp, industry-specific). Compounds your local SEO without you remembering.

Customer database with re-engagement

All your customers in one place, tagged by service type and last interaction. Automated re-engagement when it's been a while — based on the cadence that fits your business.

AI quote / FAQ assistant for your website

Trained on your prices, services, and FAQ — answers prospects instantly, captures contact info when it can't answer, books the call when the answer is 'come in and we'll talk.'

Owner dashboard (the one you keep saying you need)

Today's revenue, this week's pipeline, jobs in each stage, who's owed money, what's overdue. The view of the business you'd build if you had a weekend.

// faq

Things small business operators ask first.

What's a small-business engagement actually cost?

Less than a single hire — and replaces 3–5 hires worth of operational drag. We have setup packages designed for under-25-employee businesses that don't force big-company pricing.

We don't have a CRM. Where do we start?

We start with what you actually use. Often the answer is your inbox + a spreadsheet. We build a real workflow on top of those before suggesting you migrate.

Will this make us look like a corporate brand?

No. We adapt to your voice. The fastest-growing small businesses don't sound corporate — they sound like a person who knows what they're doing.

What about AI? Is that overkill for us?

Surprisingly, no. AI is most useful for businesses that can't justify hiring an admin. We deploy narrow AI workflows that pay for themselves in the first month.

Stop running the business with willpower.
Let us build the system instead.