// financial_services

Growth and compliance,
in the same workflow.

RIAs, broker-dealers, wealth managers, fintech — anything that operates under FINRA, SEC, or state-securities scrutiny. We build GTM systems that pass first-pass compliance review and AI workflows that don't trip the regulator.

// what slows you down

The specific things financial services operators tell us they wish were already fixed.

Marketing copy stuck in compliance review

Six rounds of redlines before a campaign goes live. We build the approval workflow into the asset itself so review is one round, not six.

Advisor CRM data is a graveyard

Half the contacts haven't been touched in 18 months. We deploy AI enrichment + revival sequences that re-engage stale accounts without violating consent rules.

Onboarding takes weeks per client

Document collection, KYC, suitability questionnaires, fund movement — paperwork loops you could automate without losing the fiduciary moment.

AI pilots that never made it past legal

Your firm has been running 'AI exploration' for two years. We deploy production systems with the security posture compliance asks for, before they ask for it.

// we know the stack

We've already worked inside your tools.

If your tech stack is wealth or RIA standard, we've built inside it. If it's something niche, we'll learn it before kickoff — and the integration plan will name the systems on day one.

Salesforce Financial Services CloudRedtailWealthboxOrionBlack DiamondeMoneyMoneyGuideProRiskalyze / NitrogenPractifiDocuSignSnowflakeMarketo
// the 6 things FINRA review always catches

The redlines we've already designed around so your team doesn't have to.

Every campaign hits the same six failure modes. We build assets where the failure can't happen — the disclosure renders automatically, the performance claim links to source data, the testimonial carries the required oversight markers. One pass through review, not six.

01
Promissory / performance language
Auto-flagging on draft for words FINRA Rule 2210 treats as misleading.
02
Testimonials without required disclosures
Endorsement compensation + material-conflict tagging applied at content layer.
03
Performance presentation gaps
GIPS-style methodology + time-period disclosure rendered alongside any return number.
04
Missing fair-and-balanced treatment
Risk disclosure matched to claim — automatic on every product reference.
05
Hypothetical / projection compliance
Assumption boxes + required disclaimers baked into calculator components.
06
Recordkeeping (17a-4) drift
WORM-compliant archival hooked into every publish action — Smarsh / Global Relay ready.
// what we'd build for you

Custom software, built for your workflow.

Off-the-shelf advisor software covers the obvious. The unique things — your value prop, your niche, your firm's specific edge — usually live in workarounds, spreadsheets, and 'we should build that' Slack threads. That's where we come in.

Client diagnostic & opportunity scanner

Pulls client portfolio + plan data, surfaces missed RMDs, tax-loss-harvesting gaps, concentration risk, fee inefficiencies. Routes flagged accounts into advisor task queues.

AI-assisted suitability + KYC intake

Conversational intake that captures risk tolerance, time horizon, liquidity needs, and produces a compliance-clean suitability doc the advisor signs off on.

Lead scoring trained on your book

Models that learn from your best-fit closed accounts and re-score inbound and dormant leads against that pattern. Stops advisors chasing the wrong fit.

Internal compliance pre-screen

Submit a draft post, email, or one-pager — get back FINRA/SEC red-flag highlights and suggested fixes before it hits supervision.

Fee + cost diagnostic tools

Custom calculators that show clients (and prospects) what they're actually paying across funds, advisory, custodial, and what better looks like at your firm.

Advisor performance dashboard

Pipeline velocity, AUM by source, conversion by segment, churn signals. Built on your CRM data, not a separate analytics stack you have to maintain.

// the constraints we build around

Built knowing what your compliance team will ask.

FINRA Rule 2210

Communications with the public — content review, retention, supervision.

SEC Marketing Rule

Testimonials, endorsements, performance presentation, fair-and-balanced.

Reg BI

Best-interest disclosure handling across the funnel and at point of recommendation.

Books & Records (17a-4)

Communication archival in WORM-compatible storage with audit trails.

State Securities Rules

Jurisdiction-aware advertising and licensure-based content gating.

GLBA / Privacy

PII handling, consumer notices, and opt-out flows in every nurture sequence.

// faq

Things financial services operators ask first.

Will compliance approve what you build?

Compliance is in the room from kickoff, not at the end. Every deliverable goes through their review process with tracked changes. We expect 1 round of redlines, not 6.

Can you work with our supervisory framework?

Yes. We build to your designated supervisor's existing review queue and recordkeeping vendor — Smarsh, Global Relay, Hearsay, whatever you use.

Do you handle AI security review?

We deploy private-model or fine-tuned setups that keep PII inside your boundary. SOC 2 posture, BYOK encryption, audit logs — patterns your CISO has seen before.

What's a realistic timeline?

Compliance-heavy work usually clocks 8–10 weeks from kickoff to first live system. Most of that is review cycles, which is why we front-load them.

Your firm is unique.
Your software should be too.